SHORT URLUTM link builder
Enter your destination link and campaign details and the tool builds a UTM-tagged link so you can see where visitors come from (Facebook, Zalo, email…) in Google Analytics. Values are cleaned to lowercase with spaces replaced by hyphens so your data is not split across variants.
Everything runs in your browser: nothing is sent anywhere or stored, and it disappears when you reload the page.
How to use
- Enter the page you want visitors to land on (product page, sign-up page…).
- Click a platform button (Facebook, Zalo, Email…) to quick-fill source and medium, or type your own.
- Give the campaign a short, memorable name, for example september-sale.
- Copy the link, or click Shorten with SHURL for a cleaner short link to share on social media.
Frequently asked questions
What is a UTM parameter?
UTM parameters are tags added to the end of a URL (utm_source, utm_medium, utm_campaign…) that let analytics tools such as Google Analytics know which source and campaign a visit came from.
Which parameters are required?
You should always include utm_source (for example facebook), utm_medium (for example social or cpc) and utm_campaign (the campaign name). utm_term and utm_content are optional and help tell keywords or ad variants apart.
How should I name UTM values?
Use lowercase, no accents, no spaces, and stay consistent across campaigns. Google Analytics is case-sensitive, so "Facebook" and "facebook" are counted as two different sources.
Should I add UTM parameters to internal links on my own site?
No. Adding UTM tags to links between your own pages overwrites the visitor's original traffic source. Use UTM only for links placed outside your site, such as social media, email and ads.
My UTM link is very long. How can I make it cleaner?
Shorten it with SHURL. The short link still redirects to the exact tagged address, so your Google Analytics data stays the same.
More tools
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- Vietnamese accent remover / slug generator — Remove Vietnamese accents and turn titles into URL slugs.
Share cleaner links with SHURL
Shorten long links, create QR codes and track clicks — free.
Shorten a link for free